Launching the store is easy; keeping it running is the real work
The problem isn't “which CMS.” It's who holds the keys (admin, data, repos) and who keeps sync, security, and reporting running month to month. LatAm B2B checklist.
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For our Gente, the only way to cultivate and grow is through learning.
Content API sunset: who feeds your Merchant Center?
Google is sunsetting Content API for Shopping. A short audit for LatAm B2B ecommerce: partner vs middleware/ERP. Dates, checklist, and FAQ — no alarmism.
Jev and typed decisions: the hard part is not the model, it is where to use it
HN is circulating “Jev in 25 lines of Python.” Pablo from the SGD team read it calmly: the value is not “cleverer prompts,” but cheap typed judgments that are safe to automate. An internal sizing experiment measured that in cents.
GEO isn’t magic: a B2B checklist for AI Overviews and AI Mode
Google confirms: AI Overviews and AI Mode use the same SEO fundamentals. GEO is not a magic pack. A practical checklist for B2B LatAm teams this week.
MCP is not a bad idea… if you don't overscale it
The HN thread asks if MCP was always a bad idea. At SGD we don't see it that way: it was a boom, it has real limits, and today it works if you don't overscale it into absurdity.
Don't use AI to write: AI accelerates; it doesn't replace thinking
AI does not replace thinking or writing the argument; it accelerates research and feedback. SGD B2B flow: brief → human writes → AI questions → Hermes SEO·GEO·AEO.