Content API sunset: who feeds your Merchant Center?
Google is sunsetting Content API for Shopping. A short audit for LatAm B2B ecommerce: partner vs middleware/ERP. Dates, checklist, and FAQ — no alarmism.
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Jev and typed decisions: the hard part is not the model, it is where to use it
HN is circulating “Jev in 25 lines of Python.” Pablo from the SGD team read it calmly: the value is not “cleverer prompts,” but cheap typed judgments that are safe to automate. An internal sizing experiment measured that in cents.
GEO isn’t magic: a B2B checklist for AI Overviews and AI Mode
Google confirms: AI Overviews and AI Mode use the same SEO fundamentals. GEO is not a magic pack. A practical checklist for B2B LatAm teams this week.
MCP is not a bad idea… if you don't overscale it
The HN thread asks if MCP was always a bad idea. At SGD we don't see it that way: it was a boom, it has real limits, and today it works if you don't overscale it into absurdity.
Don't use AI to write: AI accelerates; it doesn't replace thinking
AI does not replace thinking or writing the argument; it accelerates research and feedback. SGD B2B flow: brief → human writes → AI questions → Hermes SEO·GEO·AEO.
Coding-agent privacy: your Git history can leave the workspace too
Open weights ≠ a trustworthy harness. If a coding agent packages the full .git to the vendor cloud, the risk is IP, secrets, and product plans — not only the open file.